Happy Meal Toys May Become Disney Movies
McDonald’s Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application, the New York Times reports:
Users could add files to the devices by earning points with food purchases. The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game. Earning a large file, like a movie, might require five trips – a compelling incentive for a customer to return to the restaurant.