Interview With Ben Lerer Of The Thrillist
Who is ‘us?’
My business partner and I are in 25 and 24 – we come from tech and hospitality backgrounds. We wanted content for people like us. We wanted to find local information like where to go on a date but we wanted added value information – when would you go there, who with, why is it better than other places and so on. With Zagat and Citysearch everything is too general and really never gives anyone a realistic idea of what they’re getting themselves into.
What’s your demo?