Nearshoring

Nearshoring
Innovation

This week's Economist points us to the growing rise of nearshoring in the Euro zone. Basically, businesses in rich European countries are outsourcing work to less rich European countries rather...

Jason Tan
  • 7 december 2005

This week’s Economist points us to the growing rise of nearshoring in the Euro zone. Basically, businesses in rich European countries are outsourcing work to less rich European countries rather than to price-beating China or India because of a preferable mix of geographic proximity, cultural compatibility and talent. Categories such as fast fashion as popularized by Zara and Mango have benefited. Skype’s got a development center in Estonia.

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