Pop Up : Stunt Or Stores

Pop Up : Stunt Or Stores
Retail
Guy Brighton
  • 19 december 2005

Rob Walker in his Consumed section of the New York Times magazine analyses with Ron Pompei the pop up stores that have appeared in SoHo this Holiday season:

It’s because the temporary store can play so many roles that Pompei figures that the practice will not disappear soon. What the temporary-store explosion really speaks to is how much the idea of forced obsolescence has shifted from the supply side to the demand side: shoppers don’t have to be convinced of the merits of novelty; they insist on it.

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