Product Innovation: Wallpaper
Wallpaper can’t be described as the most dynamic product. Even the Flock trend we’ve seen in recent years looks back rather than forward. Now German company Single Tapete (‘singles wallpaper’), which sells photographic wallpaper, featuring photos of whoever/whatever. Customers upload an image via the company’s website, which is then processed and produced as numbered rolls of removable and reusable wallpaper. The company also offers a choice of patterns and even photos of pre-selected ‘singles’ to ‘appear’ in your room.
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