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Retail Is Brand Experience

Advertising

Business Week looks at the boom in concept and flagship stores in the UK and suggests that retail chains that buy into experiential marketing with high-profile flagships generate a buzz...

Guy Brighton
  • 15 december 2005

Business Week looks at the boom in concept and flagship stores in the UK and suggests that retail chains that buy into experiential marketing with high-profile flagships "generate a buzz that travels with the brand, adding a touch of excitement to even the dowdiest provincial store, whilst pulling in trade from a national, sometimes international catchment area."

The article looks at Topshop, HMV, Borders and Selfridges.

Business Week

+advertising
+Design
+Europe
+experiential marketing
+retail
+UK
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