The Russian Marketing Blog reports that the Russian Parliament plans to to adopt in the second hearing a new bill that would make it much harder to advertise vodka brands disguised as mineral water or anything else. Advertising of hard liquor in Russia is allowed only at points of sale. So far Russian vodka producers has advertised their brands as:

– mineral water – candies – pickled chilies – pickled cucumbers – fashion magazines – ice cubes for bars and restaurants – fishing rods

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in