Stirring Up The Drinks Market

Stirring Up The Drinks Market
Innovation

Drink companies are forever throwing cash at trendspotters and innovation agencies to find new ideas to keep their business alive. A lot of this money is wasted - sometimes, the...

Guy Brighton
  • 22 december 2005

Drink companies are forever throwing cash at trendspotters and innovation agencies to find new ideas to keep their business alive. A lot of this money is wasted – sometimes, the ideas don’t come from watching LES kids downing shots of cheap whiskey with their cheap beer. And, sometimes the ideas come from folks running other businesses that go, ‘hmm – our products would go nice with vodka’.

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