This should be the time to wear extra padding when walking down Broadway in SoHo to withstand the crowds. This should be the time we get bruises on our arms...

This should be the time to wear extra padding when walking down Broadway in SoHo to withstand the crowds. This should be the time we get bruises on our arms from the elbows of over-anxious girlfriends on the hunt for that gift for ‘maybe-he's-mister-right'; this should be the time middle-aged men wonder why they left it to the last minute, again; this should be the time that we decide that, despite the lack of personal touch, online shopping is better than standing an hour in line.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in