The New Nike

The New Nike
Guy Brighton
  • 7 december 2005

The Hypebeast blog points to a lengthy article on Nike and its new mission for inspiration:

Located on the ground floor of the Mia Hamm building on Nike’s 175-acre headquarters campus in Beaverton, Ore., the Kitchen is where Nike cooked up the shoes that made it the star of the $35 billion athletic footwear industry. In this think tank for sneakers, designers find inspiration in everything from Irish architecture to the curving lines of a Stradivarius violin. One wall displays models of every Air Jordan ever made, while low-rise cubicles are littered with sketches of new shoes. The Kitchen is off limits to most visitors and even to most Nike employees. The sign on the door says, only half in jest: “Nobody gets in to see the cooks. Not nobody. Not no how.”

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