Zoomers, Not Boomers

Zoomers, Not Boomers
Guy Brighton
  • 8 december 2005

In an article in Business Week, Dennis Pence, founder of women’s fashion retailer ‘Coldwater Creek’, tells the secret of his success: He’s targeting ‘Zoomers’ – baby boomers with a zest for living. They’ve got a lot of money and they want to upgrade their entire life.

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