In an article in Business Week, Dennis Pence, founder of women's fashion retailer ‘Coldwater Creek', tells the secret of his success: He's targeting ‘Zoomers' – baby boomers with a zest for living. They've got a lot of money and they want to upgrade their entire life.

Coldwater Creek

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)