Across The Sound is one of the most popular marketing podcasts found on the web. Host and author Joseph Jaffe asked IF!'s Piers Fawkes to join him for Issue 18. In the podcast Joseph and Piers discuss Pontiac, India, Google Earth, the Future Marketing Summit, Skype and eBay, the Arctic Monkeys, Ricky Gervais’ Podcast, the Dodge Challenger;the GM Pontiac-Google 30-second spot and Google. Across The Sound 18

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