This is an interesting example of how brands can work with magazine titles to create natural partnerships. To celebrate their 35th Anniversary, adidas teamed up with cool sneaker mag Crooked Tongues and adidas. adidas invited the magazine to collaborate on a new series of Adicolor shoes. Check out the details here.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in