Advertising For The Small Screen

Advertising For The Small Screen
Guy Brighton
  • 11 january 2006

Consider Burger King’s infinitely simple text-to-win promotion, breaking today with a TV push from Crispin Porter + Bogusky and a mobile component by VML in Kansas City, Mo. Faithful servants of the King who buy one of the chain’s Chicken Fries will find on its packaging a mobile code that, when submitted via cell phone, enters them to win one of 20 trips for two to Super Bowl XL, among other prizes.

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