Advertising On Email Newsletters

Advertising On Email Newsletters
Guy Brighton
  • 27 january 2006

What a great collaboration between brand and editorial – intentional or not. This Urban Junkies city guide email is sponsored by Paul Smith, the clothing brand. Paul Smith’s ads announce that they’re opening a new store in Borough Market. The editorial: a review of a new eatery in Borough Market and praise for the boom in the area. It just works so well for both parties.

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