Adverts That Lie

Adverts That Lie
Advertising

Following on from the 'Adverts Works...' post yesterday, what about those that don't? Adverts exist to sell (sorry marketers: to convey your brands inherent values and benefits blah blah), but...

Guy Brighton
  • 5 january 2006

Following on from the ‘Adverts Works…‘ post yesterday, what about those that don’t? 

Adverts exist to sell (sorry marketers: to convey your brands inherent values and benefits blah blah), but do we all accept a certain ‘misrepresentation’ in our adverts?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.