Following on from the 'Adverts Works...' post yesterday, what about those that don't? Adverts exist to sell (sorry marketers: to convey your brands inherent values and benefits blah blah), but...

Following on from the ‘Adverts Works…‘ post yesterday, what about those that don’t? 

Adverts exist to sell (sorry marketers: to convey your brands inherent values and benefits blah blah), but do we all accept a certain ‘misrepresentation’ in our adverts?

Announced today, two toothpaste makers, Colgate Palmolive and GlaxoSmithKline, which makes Sensodyne, have been forced to retract their current advertising campaigns by the Advertising Standards Authority because they were lying about being recommended by dentists.

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