The launch of the new Alife store online reflects a trend that has been bubbling for a while now. You no longer need to trek the inner city streets to...

The launch of the new Alife store online reflects a trend that has been bubbling for a while now. You no longer need to trek the inner city streets to find an unmarked door in order to clad yourself in the hippest streetwear. In fact you no longer need to live in New York or LA to even have access a lot of this stuff. Sites like Dopefiend and SlamHype announce the latest cool online store almost daily, and the web is letting kids from Milwaukee to Manchester buy apparel that was once hard to come by.

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