Maybe this is what happened in a Reebok boardroom recently: Some punk with his sneakers on the table comes up with, what he considers is, a good idea: Hey man!...

Maybe this is what happened in a Reebok boardroom recently: Some punk with his sneakers on the table comes up with, what he considers is, a good idea: "Hey man! The kids love sneakers. And the kids love street art. Why don’t we make a shoe "inspired" by one of the original street artists. Whasshisname? Basq-something. The guy’s dead too! We don’t even have to pay him royalties!" Reebok then pump the shoe out.

The problem is – some of the most influential blogs around question the motivation behind it:

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