Channel 4 Drops iTV for Web
Calling the service the emperor's new clothes, Channel 4 has dropped its 'red button' interactive television service in order to focus on developing better content for the web. Teh British...
Calling the service "the emperor’s new clothes", Channel 4 has dropped its ‘red button’ interactive television service in order to focus on developing better content for the web. Teh British TV station’s chief exec told the Guardian:
"We’ve dropped our red button service. At a time of lots of different possible technologies and options, our view is that red button technology is a clunky and inefficient use of capacity," Mr Duncan said.
"It’s not much loved or used by audiences, it’s too expensive, and it has been rather overtaken by the opportunities offered by the internet and broadband. The red button service does not help Channel 4 fulfil its public service remit and it doesn’t offer a way to make money.