Corona Extra Targets The World Through Times Square

Corona Extra Targets The World Through Times Square
Guy Brighton
  • 26 january 2006

Corona Extra are running billboard advertising in Times Square as they believe that they can target up to different nationalities from there. The New York Times quotes the marketing guy at Corona:

“We feel the ads in Times Square will bring a lot of benefits,” said Roberto Viejo, chief sales and marketing officer at Procermex in San Antonio, “not just for the New York market but for the world market.”

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