Event: Advertising, Culture and Globalization: Producing the Indian Consumer, NYC

Event: Advertising, Culture and Globalization: Producing the Indian Consumer, NYC
Advertising
Guy Brighton
  • 26 january 2006

William Mazzarella author of Shoveling Smoke will draw on his ethnographic research on the advertising and marketing world of Mumbai in order to explore the manner in which the globalization of markets
puts a premium on the reinvention of cultural difference.

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