Core 77 presents the first in a series of panel discussions on Design, Business, and Innovation. Panel #1: Current Thinking in Brand and Service Innovation

From Complexity to Clarity: Distilling the ingredients of great customer experiences One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.

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