FMS Diary: The Beginning
As you may know by now, IF! has been asked to present the Future Marketing Summit in February. Two of my big themes at the moment are transparency and participation and I am trying to leverage both to help promote the show.
Firstly, I am going to write this diary on the pages of IF! – I want to share my thoughts, the things IF! is doing to prepare for this day, and get feedback from you all.
Secondly, I am going to encourage participation by asking markeitng bloggers to help. On Thursday I sent an email to about a dozen prominent marketing bloggers about the Summit. I didn't hit the ad-news blogs because the organisers (Remote) will be PR-ing them. What I would like to do with the marketing bloggers is somehow get them involved with the build up and the event themselves.