As you may know by now, IF! has been asked to present the Future Marketing Summit in February. Two of my big themes at the moment are transparency and participation and I am trying to leverage both to help promote the show.

Firstly, I am going to write this diary on the pages of IF! – I want to share my thoughts, the things IF! is doing to prepare for this day, and get feedback from you all.

Secondly, I am going to encourage participation by asking markeitng bloggers to help. On Thursday I sent an email to about a dozen prominent marketing bloggers about the Summit. I didn't hit the ad-news blogs because the organisers (Remote) will be PR-ing them. What I would like to do with the marketing bloggers is somehow get them involved with the build up and the event themselves.

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