Honda Civic / Peas Mash Up

Honda Civic / Peas Mash Up
Guy Brighton
  • 9 january 2006

AdJab points to a mash-up promotion between Honda Civic and the band The Black Eyed Peas.

The Black Eyed Peas will be headlining the sixth annual Honda Civic Tour. As part of the promotion, the BEPs have customized a Honda Civic Hybrid with metallic paint, “Peas- themed graphics,” and XM radio, among other things. The car will be given away to a fan at the end of the tour.

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