In an interview with Business Week, Audi's chief designer, Walter Maria de'Silva, talks about the trends affecting the car industry. He mentions the problem with US car design: I was...

In an interview with Business Week, Audi’s chief designer, Walter Maria de’Silva, talks about the trends affecting the car industry. He mentions the problem with US car design:

"I was a child in the 1960s, and U.S. cars made everyone dream — it was their incredible size and exaggerated design. The U.S. did marvelous cars…. But U.S. car design doesn’t make people dream anymore… the country and the culture seems in a defensive mode, which puts a brake on expression through art, architecture, fashion, and design."

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