Interior Architecture: The Next Car Trend

Interior Architecture: The Next Car Trend
Design

In an interview with Business Week, Audi's chief designer, Walter Maria de'Silva, talks about the trends affecting the car industry. He mentions the problem with US car design: I was...

Guy Brighton
  • 12 january 2006

In an interview with Business Week, Audi’s chief designer, Walter Maria de’Silva, talks about the trends affecting the car industry. He mentions the problem with US car design:

"I was a child in the 1960s, and U.S. cars made everyone dream — it was
their incredible size and exaggerated design. The U.S. did marvelous
cars…. But U.S. car design doesn’t make people dream anymore… the country
and the culture seems in a defensive mode, which puts a brake on
expression through art, architecture, fashion, and design."

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