Interview With Aliana Of Innocent Drinks

Interview With Aliana Of Innocent Drinks
Guy Brighton
  • 12 january 2006

How does this corporate philosophy orchestrate itself in terms of the causes and issues you support?

We have set up a separate registered charity, the innocent foundation. The foundation’s mission is to help people and the environment in the countries where we source our fruit. Innocent invests 10% of its profits into the foundation.

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