Lexus is promoting their new IS model with weekly podcasts and videos on the microsite Lexus Fusion. The campaign is targeting African-Americans with the HipHop/Jazz Fusion videos and songs by Hidden Beach records. Lexus is also applying new forms of media with blogs ads (BET, Vibe, and BlackPlanet.com) and cooperations (Vibe).

http://www.lexusfusion.com/ [Via rhizm]

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