Mike Sneakers – Immitation or Flattery?
The NY Times magazine writes up a piece on Mike – a brands that has been designed by Scott Nelson to celebrate Mike Jordan. He’s produced his own versions of sneakers, Ts and caps all with a logo very similar to the large sportswear brands’ one:
Nelson is not trying to pass off his clothing as Nike goods, in the manner of a Canal Street counterfeiter. Nor is he engaging in some kind of subversive satire, like AdBusters magazine’s famous twisting of Joe Camel into a dying and bedridden Joe Chemo. “I’m strictly paying homage,” he says, adding that he doesn’t expect any trouble. He did talk to a lawyer first and says he believes he has tweaked everything enough to be on the right side of the law, but that’s not the real reason he’s confident. “If anything,” he says, “I’m helping their brands.”