The addition of Sony PSP's 29MP4 site to the downloadable video retail arena created by Apple's iTunes highlights a new opportunity for music companies. For a long time the music...

The addition of Sony PSP’s 29MP4 site to the downloadable video retail arena created by Apple’s iTunes highlights a new opportunity for music companies. For a long time the music promo was considered a marketing expense and budgets have been on the wain since the 1980s glory days.

The development of portable video players now makes the music video a product that can be sold to eager fans. 29MP4 sells the Thievery Corporation’s 28m45s of cool music videos for a cooler $2.99!(Low enough to make us want to run out and buy a PSP!)

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