M&S Launch Eco Line

M&S Launch Eco Line
Advertising

Marks Spencer have unveiled a major new campaign called 'Look behind the label' to tell customers about the way its products are sourced and made. All Marks Spencer stores, including...

Guy Brighton
  • 30 january 2006

Marks & Spencer have unveiled a major new campaign called ‘Look behind the label’ to tell customers about the way its products are sourced and made. All Marks & Spencer stores, including all store windows, will feature hard-hitting messages and striking imagery about M&S products and their health, quality and environmental aspects including: "We’re committed to reducing salt faster than you can say ‘sodium chloride’ " and "It’s not just our green dyes that won’t harm the environment". A series of advertisements will run every day this week in the national press.

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