Participant Marketing: Kettle Chips Research
Kettle Chips do some research AND then they get written about by uber-influential blog Cool Hunting:
Kettle Chips has just launched their second annual customer's choice contest. We, along with thousands of other Kettle Chips fans, submitted several flavors we wanted to see made. The results are in, and after months of work in the test kitchen, so are the chips….In addition to being able to vote for your favorite flavor—only one will be made—you can order a sample of each of the 5 finalists, something new this year.