BL Ochman is one of the leading bloggers on the web when it comes to PR (even though she prefers to be known as an online marketer). She recently published a top 10 list on how best to pitch to her/any blogger:

1. don't pretend you're not a publicist 2. don't lie 3. if you forget rule 2, refer to rule 1 4. provide an email address from your company, not hotmail, yahoo, or gmail; and a phone number in case I have a question. 5. say who your client is and what you are pitching and why in 200 words or less (preferably much less) 6. if you make a mistake, admit it and move on 7. don't lie 8. pitch me before you give the story to everyone and her dog or don't bother me

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