BL Ochman is one of the leading bloggers on the web when it comes to PR (even though she prefers to be known as an online marketer). She recently published a top 10 list on how best to pitch to her/any blogger:

1. don’t pretend you’re not a publicist 2. don’t lie 3. if you forget rule 2, refer to rule 1 4. provide an email address from your company, not hotmail, yahoo, or gmail; and a phone number in case I have a question. 5. say who your client is and what you are pitching and why in 200 words or less (preferably much less) 6. if you make a mistake, admit it and move on 7. don’t lie 8. pitch me before you give the story to everyone and her dog or don’t bother me

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in