PSFK's Simon King continues to lead his Ultra-Deluxe-Denim mission with a write up in WWD. “As denim becomes more sophisticated, the market seems to be segmenting into different types of...

PSFK’s Simon King continues to lead his Ultra-Deluxe-Denim mission with a write up in WWD.

“As denim becomes more sophisticated, the market seems to be segmenting into different types of consumers,” King said. “Ultradeluxe denim is still a small market, but I can only see it growing.”

WWD (pdf)

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