Starbucks is promoting a new film in exchange for share of profit. The new movie called Akeelah and the Bee will be promoted at about 5,500 company-operated U.S. and Canadian stores where the film will feature the film on cup sleeves. Just to make sure they’re "quids-in", Starbucks will also also sell DVDs of the movie and CDs of the soundtrack.

Akeelah And The Bee

This content is available for Premium Subscribers only.
Already a subscriber? Log in