In Brief

While brands like Microsoft, Yahoo and Google scramble to get a foothold into people's living rooms, Fortune magazine suggests that it's too late: Apple has already won the battle of...

While brands like Microsoft, Yahoo and Google scramble to get a foothold into people’s living rooms, Fortune magazine suggests that it’s too late: Apple has already won the battle of the living room before it even happened. iTunes should soon get access to Disney’s vast library of movies and TV shows and the continued popularity of the iPod will keep Apple way ahead of the competition.

Most of Hollywood is still decidedly hostile to the idea of distributing anything over the Internet. Jobs and Disney CEO Bob Iger may have grand plans. But the theatre chains and retailers like Wal-MartResearch) that distribute studios’ DVDs hate the idea; and they still account for virtually all of the studios’ profits.

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