Stormhoek Podcast

Stormhoek Podcast
Advertising
Guy Brighton
  • 26 january 2006

James Cherkoff and Johnnie Moore taped their conversation they had with with Jason Korman of Stormhoek, the wine brand that has been enjoying considerable success using blogging. Jason talks about the practical applications of the ideas we talk about on our Open Sauce workshops – creating conversations with customers, bypassing conventional market research and design processes, and allowing customers to be really engaged in where the brand is going.

Link

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.