Chris Thilk writes an interesting opinion piece over on Ad Jab about what the producers of TV series Lost have done right when it comes to marketing:

While cross-promotion and licensed merchandise are certainly not new concepts, it's this embrace of creating content that is expands the universe the show creates in new and innovative ways that appeals to me. They know their viewers do more than just watch TV, so why not extend the Lost brand to those other media in an effort to keep the show in front of as many eyeballs for as much of the day as possible? That's good and innovative marketing.

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