The Ever Revolving Logos

The Ever Revolving Logos
Guy Brighton
  • 27 january 2006

Federal Express, Ups, IBM, Apple, Nike, Coca-Cola, each one of these brands understands that their logo is their face, the thing that people recognize them by. They also understand that this logo/face will be directly associated with their triumphs and their failures. They each had to create a persona/personality/lifestyle, and once one was created they had to stick to the core of what people recognized.

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