Treehugger takes a look at the Eco-Label movement in fashion - particularly the EU instigated 'Flower' label. HM was recently awarded a 'flower' for its range of baby clothes. Treehugger,...

Treehugger takes a look at the Eco-Label movement in fashion – particularly the EU instigated ‘Flower' label. H&M was recently awarded a ‘flower' for its range of baby clothes. Treehugger, though, can't make up its mind on labeling:

"It seems that these eco-labels, while posing as aids for enviro-conscious consumers, might really just be functioning as marketing tools for retailers. But then who are we to talk about promoting environmental consumerism, the more the better!"

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