The FiftyRX3 Project: Towards Sustainable Style

The FiftyRX3 Project: Towards Sustainable Style
Design

A young designer takes a photo of herself everyday and posts it to the web as part of her FiftyRX3 project. The story starts a couple of years ago when...

Guy Brighton
  • 18 january 2006


A young designer takes a photo of herself everyday and posts it to the web as part of her FiftyRX3 project. The story starts a couple of years ago when Jill Danyelle was frustrated by the lack of "sustainable style" available. She switched professions and started to design a small line with the idea that having an eco-conscience is not synonymous with living in yoga gear and Birkenstocks. Alongside this, Jill decided to start her personal project to take a photo of what she wears everyday for a year as she tries to acheive a fifty percent sustainable style.

FiftyrRX3

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