Vintage Perfume

Vintage Perfume
Innovation

Givenchy has started to produce millesime versions of three of their perfumes, the New York Times magazine reports. The company looked at how champagnes produced grands crus when a particularly...

Guy Brighton
  • 17 january 2006


Givenchy has started to produce millesime versions of three of their perfumes, the New York Times magazine reports. The company looked at how champagnes produced grands crus when a particularly good crop of grapes are produced one year and applied this to their perfumes. The Amarige Harvest 2005 is Givenchy’s first ‘grand cru’ – they found that one of the regular ingredients to their Amarige, the flowers of mimosa trees had a particluarly good year last year in the Cote D’Azur. Givenchy then bought up 70% of the stock to make the special vintage and produced a limited run of only 100,000 bottles.

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