What’s Really Real?

What’s Really Real?
Advertising
Guy Brighton
  • 26 january 2006

One of the advantages of being a member of the youth culture of today is having a great built in lie detector. I have had to make calls, everyday for the last 15 years, on what brand is really real and what brand isn’t, on who is telling me the truth and who is lying. The funny thing is that companies spend hundreds of thousands and even millions of dollars every year just to position their brand as “the truth” or “real.”

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