What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let's write that into the media plan shall we? Or maybe not.

I really belive that the ‘Ads On Eggs' articles that have run on AdPulp, MIT, AdRants reflect the misservice that the ad blogs are providing the advertising and marketing community. First of all, advertising on eggs is not new. It's been around for years – couldn't any of the experts writing the ad blogs remember that? Secondly, it's dull. Thirdly – and most importantly – ‘Ads On Eggs‘ is another celebration of what's wrong with advertising – disruption and personal intrusion.

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