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E-Commerce Goes Full Circle With Virtual Physical Store

Retail

E-Commerce allowed us to create virtual stores and now JC Penney is taking this concept further by dedicating an entire Physical Store to its e-commerce site where its entire range...

Sukumar
  • 16 february 2006

E-Commerce allowed us to create virtual stores and now JC Penney is taking this concept further by  dedicating an entire Physical Store to its e-commerce site where its entire range of 250,000 products can be ordered from kiosks placed inside the Physical Virtual Store. The fact that this store is being opened in one of the most expensive real estate in the world adds to JC Penney’s audacity.

<Via NRF Smart Brief> 

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