Peter Rojas over at Engadget has interviewed one of the execs from what must be one of the most sexy electronics firms out there: Nintendo. Their simple product supported by an under-the-radar approach has won the brand many friends. Fils-Aime gives this insight about how Nintendo sees itself against the competition.

They have gone down a path that is very expensive for consumers, very expensive for developers to create content against, and they’re providing a level of horsepower technology that not many consumers want. We in providing to consumers and to developers an approach that is certainly high-tech and certainly powerful enough to create the most sophisticated games, but also has an approach that is open for developers to create whatever type of content they want.

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