Esteemed author, journalist and muse to the advertising world, Malcolm Gladwell, has at last started up his own blog. Gladwell explains his belated decision: What I think I’d like to...

Esteemed author, journalist and muse to the advertising world, Malcolm Gladwell, has at last started up his own blog. Gladwell explains his belated decision:

"What I think I’d like to do is to use this forum to elaborate and comment on and correct and amend things that I have already written. If you look on my website, on the "Blink" page, you’ll see an expanded notes and bibliography, which mostly consists of copies of emails sent to me by readers. Well, I think I’d like to start posting reader comments for everything I write, and this is a perfect place for that. There are also times when I think I’ve made mistakes, or oversights, and I’d like to use this space to explain myself and set things right."

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