In Brief

While Nike remains the top seller of footwear and athletic apparel in the world, the acquisition of Reebok by Adidas-Salomon should throw up a considerable roadblock to the swoosh across...

While Nike remains the top seller of footwear and athletic apparel in the world, the acquisition of Reebok by Adidas-Salomon should "throw up a considerable roadblock to the swoosh across Latin America and Asia", the New York Times suggests

The sneaker wars, once fought on the basketball courts and football fields of the United States, are increasingly being waged on the track fields of China, the volleyball courts of Brazil and the soccer fields of Mexico, long overlooked markets filled with the fan base that footwear companies thrive on.

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