Eli Friedman is the Group Marketing Communications Manager at Xbox Global Brand Marketing and has been involved with the launch of both versions of the games console. PSFK's IF! team...

Eli Friedman is the Group Marketing Communications Manager at Xbox Global Brand Marketing and has been involved with the launch of both versions of the games console. PSFK's IF! team decided to ask him a few questions about the evolution of the brand, the competition, the brand experience and how a brand, that wants to encourage user-generated content, deals with the darker content that gets produced out there.

IF!

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