A new wave of thinking has gained more tangibility in  recent years and everyone is jumping in to find a way to contribute to this Viridian culture. Whether it is ...

A new wave of thinking has gained more tangibility in  recent years and everyone is jumping in to find a way to contribute to this Viridian culture. Whether it is  Steven Speilberg' and Tom Hanks driving Toyota Prius's, magazines like Elle and Vanity Fair producing green issues or designers like Jamie Salm adapting a sustainable, responsible approach to his products — for once, joining the trend and going where the river flows is not a bad idea.

We first met Jamie Salm at a Dan Pink speech in Philadelphia last year. A soft-spoken youth, with piercing intelligent eyes, Jamie's face or name (pronounced as Hay-me)is hard to forget.

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