Leveraging Blogs: The Hundreds

Leveraging Blogs: The Hundreds
Advertising
Guy Brighton
  • 16 february 2006

The Hundreds is a LA fashion label that are trying to manipulate the web as a marketing/PR tool to the fullest extent. The Hundreds website utilizes a blog on its main page which reports on the the adventures of Bobby Hundreds, the creative head and co-owner, as he journeys across the globe, mingles with pro skaters and BMX riders, and, as Josh Spear says, “in the process shows the masses that both he and his brand are as real as it gets.”

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